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Marketing

Amazing service, but no one knows about it? This is exactly what this category is for! Enhance your photography business with sustainable marketing, expert strategies, sales psychology, effective pricing, and find out the secret behind the money you’re leaving on the table.

About this Category

Transform your photography business with powerful marketing insights crafted to help you develop sustainable marketing practices, understand sales psychology, and optimize your sales techniques for lasting success. These comprehensive training sessions will elevate your marketing game, increase sales, and build a thriving photography business that stands out in the market.

1. Sustainable Marketing: Learn how to create long-term marketing strategies that build your brand and attract the right clients consistently. Discover methods to maintain your marketing efforts without burning out or overspending.

2. Sales Psychology: Dive into the psychological principles behind successful sales. Understand what motivates clients to buy and how to tailor your approach to meet their needs, leading to increased sales and client satisfaction.

3. Stop Spending Your Clients Money for Them: Shift your mindset and approach to pricing. This workshop teaches you how to present your services and products in a way that empowers clients to make purchasing decisions without assuming their budget constraints.

4. Print Sales: Explore the art of selling prints. Learn techniques to showcase the value of printed photography, creating an additional revenue stream and enhancing client experience through tangible products.

5. In-person Sales vs. Shoot and Burn: Compare the benefits and drawbacks of in-person sales and the "shoot and burn" model. This workshop will help you determine the best sales approach for your business, maximizing your profits and client satisfaction.

Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

John Mansfield

John Mansfield

All Heart Photography

Kay Hillman

Kay Hillman

Kay Hillman Photography

Michelle Franzetti

Michelle Franzetti

Franzetti Photography

Reed Gallagher

Reed Gallagher

Reed Gallagher Photography

Heather Leicy

Heather Leicy

Heather Marie Photography

Jamie Fisher

Jamie Fisher

Jamie Fisher Collective

Rob Greene

Rob Greene

Square 8 Studio

Shaun Gordon

Shaun Gordon

Kiss Books

Talks

IPS vs. Shoot & Burn: The Great Debate

July 17, 2024, 07:15 PM
Michelle Franzetti Heather Leicy Jamie Fisher

Live Q + A with Michelle

July 17, 2024, 07:45 PM
Michelle Franzetti Heather Leicy Jamie Fisher

If You Could Serve Every Client with an Album, Would You Want To?

July 17, 2024, 08:00 PM
Heather Leicy Jamie Fisher Shaun Gordon

Live Q + A with Shaun

July 17, 2024, 08:30 PM
Heather Leicy Jamie Fisher Shaun Gordon

Eat. Play. Love. - Why Most Marketing Flops, and How to Break the Trend

July 18, 2024, 04:15 PM
Heather Leicy Jamie Fisher Rob Greene

Live Q + A with Rob

July 18, 2024, 04:45 PM
Heather Leicy Jamie Fisher Rob Greene

Bare Minimum & Sustainable Marketing

July 18, 2024, 05:45 PM
Kay Hillman Heather Leicy Jamie Fisher

Live Q + A with Kay

July 18, 2024, 06:15 PM
Kay Hillman Heather Leicy Jamie Fisher

Sales Psychology 101

July 18, 2024, 06:30 PM
Reed Gallagher Heather Leicy Jamie Fisher

Live Q + A with Reed

July 18, 2024, 07:00 PM
Reed Gallagher Heather Leicy Jamie Fisher

Stop Spending Your Clients' Money for Them

July 18, 2024, 07:15 PM
John Mansfield Heather Leicy Jamie Fisher

Live Q + A with John

July 18, 2024, 07:45 PM
John Mansfield Heather Leicy Jamie Fisher