About this Talk
The truth? You have a brand, even if you've never "figured it out". The harder truth? The sort-of-stitched-together brand identity that's worked for your first few years in business can easily create perception gaps and roadblocks as you scale into new price points and talk to new audiences.
In this 30-minute training, we'll dig into the what, why, and how of brand identity. Put more simply, brand is identity and perception. [Rachael will/I'll] help you understand what that means for your biz and clients. Then send you home with a brand mining guide that'll lead you to the right places with the right data to finally get your brand out of the four corners of your mind and translate it into a clear identity that affects your marketing, messaging, and overall business.
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Storylines and Starters
The Conquer Summit All-Access Pass required
Storylines and Starters
The Conquer Summit All-Access Pass required
About The Speaker
Rachael Leigh
I’m Rachael, a brand photographer, brand theory nerd, and wannabe barista. After 4yrs of wedding photography, I no longer loved the business I’d built. So, I pivoted and navigated a brand identity crisis. Now, I help creatives curate a standalone brand that gives their biz a solid foundation.
Hosts
Heather Marie Photography
A wedding and senior photographer in Lancaster, PA, that educates other photographers on managing and understanding taxes as a small business owner.
Jamie Fisher Collective
I’m Jamie - one of The Conquer Summit's co-hosts! Your work hard, play hard legacy, wedding, branding photographer and educator specializing in teaching photographers to serve the community they love and cultivate the life they deserve.